Links related to making your business the success it deserves.
A nice simple links page
Links are important because they add value and interest to your site by referring your visitors to other sources of related information, for example trade organisations, or items of interest from current affairs websites (eg. linking to a news story at www.bbc.co.uk that relates to your business).
Again, this introduction is fully customisable (and optional) and can be as simple as...
Our links page
Below are a list of sites that you will find useful in relation to TX24 and other resources for creating a successful business.
- Some GREAT advertising advice that you need to read
- This is a superb site that will change your outlook to gaining new customers. The site is concerned with direct mailing but the same techniques are used for websites because you are after the same result - getting business from someone who is not stood in front of you. After you read through these pages (lots of them) you will WANT to start writing your own sales material. From one of the pages there's an apt quote - "You’ve seen them: showcase pieces destined to win awards for graphic excellence. Brochures so gorgeous that everybody falls in love with them - until they wake up and realise that people want information, not pretty pictures."
http://www.directmailquotes.com/expertadvice/ - The networked market
- "We are not seats or eyeballs or end users or consumers. We are human beings - and our reach exceeds your grasp - so deal with it". You NEED to realise that the way your customers are thinking is changing. Take a look at items 64 and 75 on this website, are YOU the other outfit in 89?
http://www.cluetrain.com/ - The common mistakes that websites make
- Many websites fail because they do not provide the information the site visitor is looking for. This link refers to corporate sites but it's just as applicable to any business site. Of particular interest on this page is the quote "In particular we noted that in design terms simplicity is becoming more popular at the expense of over elaboration. This is probably as a result of a need for less high maintenance and more accessible sites, but it also makes sites more able to react in a timely fashion to news and events, and be generally proactive in their offerings".
http://theregister.co.uk/content/6/34749.html - Web Pages That Suck
- Here the author of the site discusses various websites - mainly business sites that fail. Sites that fail due to poor technical design, poor navigation and poor content. Here's a nice quote from the site's author Vincent Flanders "Web design is not about art, it's about making money". How true, and how true that too many people fail to grasp this basic idea.
http://www.webpagesthatsuck.com/ - How to make your website generate more sales
- Many businesses, large and small, make expensive mistakes with their websites by turning them into brochures rather than salesmen. Your website should SELL for you, not simply tell people what you do. Check out this link for further ideas from Commercial Reality Ltd – they help small businesses get more customers without spending a fortune.
http://www.commercialreality.co.uk/tx24.htm - UK biz urged to get online
- You know it makes sense.
http://www.theregister.co.uk/2004/11/02/uk_business_online/
Are you fired up?
You should be. In which case get your sales pitch in front of your customers with a website. YOUR OWN WEBSITE. Build it yourself with TX24.